Our goal was to create an advertising compaign that promote awareness about the dangers around screen's abuse. Our target was children from the age of 8 to 12.

Our client was JC Décaux, and the contest was created by Le Club Des DA.
We chose to built our compaign around a 3 minutes long video. We composed an humoristical song, that we later on animated in After Effect.

The compaign name is "les écrans c le shlag" (french slang for "screen are bad"). In order to capture the attention of our target, we created two characters : Boby and Chaussette (french for "sock"). Boby embodies the kid spending too much time on his phone, and Chaussette is the one that's warning Boby about screen dangers.

We use an ironic undertone, exaggerated for emphasis. Our influences for this project are advertising campains and cartoons that combines childish visuals with "trash" content :
Happy Tree Friends : quirky cartoon.
Rick and Morty : animated series for adults.
Dumb Ways To die : awareness compaign for Melbourne's subways.

In addition of the video, we imagined a lot of crazy ways to do derivate Boby and Chaussette's univers. One of those were to create an amusement park. Each game of the park has a signification : to put your friend out of the screen, to escape yourself from the screen, ect...

Always with the same goal : educating children, while they have fun !

We also made videos for digital billboards, and double pages in youth magazines in form of short comics.

Our team has been selected to represent the students of ECV Bordeaux in this contest that took place in Paris. And we won first place !

Click here to listen to the song
“les écrans c le schlag !”